- There’s a wiki area of the National website just for candidates. This is a gathering place for articles, resources, and information created by Libertarians for Libertarian candidates. Think of it as a library which will be expanded constantly. URL: https://helpdesk.lp.org/wiki/
- Password: volunteer@lp
- Pension Integrity Project - By Reason Foundation
- Strong Towns: doing the best work on a City Council
- Campaign Training: Crafting an Appeal
- Campaign Basics You May Have Missed
- Fundraising Part 1
- Fundraising part 2 Major Donors
- How to Make A Campaign Timeline
- Building a Campaign Team
- You’ve Got issues
- How to Campaign using Texting/SMS
- Kicking it old skool (Letter writing campaigns)
- Campaign Training: Zoom for Townhalls & Media Interviews
- Online Fundraising
- Doorknocking During Covid 19
- Messaging about Covid
- Getting Earned Media
- How Voting By Mail Affects Voter Behavior
- How To Host a Political Event During Covid
- How to Create a Landscape Memo
- Campaign Pre-Launch Checklist with document
Kyle O’Donnell has provided this advice for Candidates:
Liberty friends, I built a process to build your own microtargeting lists, in preparation for the upcoming election cycle and wanted to share it with you all
- Begin with your voter registration database and a large county or regional FB group with that has political content. I bought mine from the county board of elections.
- Find a post that has hundreds or thousands of engagement for an issue/topic you want to microtarget voters with OR avoid talking about certain issues.
- Highlight all the likes and hearts or angry reacts, depending on the for/against list you’re building.
- Open Excel, paste special, just “values.” This strips out all the HTML and leaves rows of just names
- In the voter registration database, filtered to those that voted in the last gubernatorial election, CONCAT first name, space, last name.
- In your microtarget list, we need to standardize the names to match the voter registration database. Text-to-columns to break each part of their name into a separate column.
- Throw out middle names and CONCAT back into first name, space, last name in one cell.
- Now that everything is standardized, VLOOOUP your microtarget list against the voter registration list.
- I got an exact match with ~275 people or 53% that liked a piece of local-issue political content who also voted in the past gubernatorial election.
When we make 3 major campaign issues, it’s kind of bland, general, often intellectual, and not relevant to each voter’s personal passionate issue(s). By using microtargeting lists, we can communicate in a way that really excites voters and makes them feel a sense of shared values and awareness that hopefully translates into votes on election day. Still do the major issues for public consumption, just also microtarget people individually.
- We are vetting the tools available. As we find good solution, we will add them here.
Campaign Support Staff Recommendations
- What, are we in the 2010's? Kidding, of course. As we find books we can recommend, we will add them here.
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