Purpose
The purpose of the State Level Strategic Plan is to:
- Communicate to members our key areas of focus for 2018
 - Provide a baseline against with to measure progress against our plans
 - Provide a framework which can be used by VPs/Regions as they develop their 2018 Strategic Plans
 - Use SMART (Specific, Measurable, Attainable, Realistic, Time Specific) goals
 
2018 NJ Elections
- Recruit and nominate candidates at the 2018 NJLP State Convention (Mar 24) and Regional meetings:
- S. Senate (1)
 - S. House of Representatives (12) [minimum 6 active, the rest “trademark” candidates]
 - County Freeholder (21) [minimum 7 active, the rest “trademark” candidates]
 - Local Offices [minimum 12, which is double 2017]
 
 - Raise $14,500 for the Federal and State Funds to support our candidates (Sep 30)
- $5000 – U.S. Senate
 - $1000 – U.S. House [each, for 6 active candidates]
 - $500 – County Freeholder [each, for 7 active candidates]
 
 - 2018 Campaign Issues
- Spending Cuts (Entitlements, Military et. al.)
 - Tax Cuts and Reform (Income, Corporate, Sales, Property) & Debt, based on Spending Cuts
 - Eliminate Unnecessary Regulations
 - End the Surveillance State
 - School Choice (including vouchers, charter schools, home schooling)
 - Legal Marijuana; End the failed War on Drugs
 - Local issues as appropriate
 
 - Voter Registration Drive (Jun 6 - Sep 30)
- Increase number of NJ voters registered as Libertarians by 50%
- From 8,309 (10/2017) to 12,500 (9/30/2018)
 
 
 - Increase number of NJ voters registered as Libertarians by 50%
 
NJLP Organizational Effectiveness
- Increase collaboration, coordination, communication among VPs and Regions
- Board Feedback on VPs & Regions 2018 Strategic Plans (Feb 15)
 - Get formal Committees established: Marketing, Programs, and Membership (Apr 30)
 
 - Make it easier for candidates, members, prospective members to get information
- Create easy to access “How Do I?” or FAQ section at the website (Jun 30)
- g., become a member, join a committee, run for office, donate, etc.
 
 - Replace the current head of the Bylaws Committee and reassess members (Apr 30)
 - Revitalize the Platform Committee, incl. a permanent head and reassess members (Jun 30)
 - Conduct a survey of members to provide feedback/guidance to NJLP Leadership (Jun 30)
 
 - Create easy to access “How Do I?” or FAQ section at the website (Jun 30)