New Jersey Libertarian Party

The Party of Principle

  • Candidate resources

    Steps to run under the LP Banner

    What you should have ready before you publicly launch your campaign
    and a downloadable checklist

    Online Resources

    Training videos

    Best Practices

    Kyle O’Donnell has provided this advice for Candidates: 

    Liberty friends, I built a process to build your own microtargeting lists, in preparation for the upcoming election cycle and wanted to share it with you all

    1. Begin with your voter registration database and a large county or regional FB group with that has political content.  I bought mine from the county board of elections.
    2. Find a post that has hundreds or thousands of engagement for an issue/topic you want to microtarget voters with OR avoid talking about certain issues.
    3. Highlight all the likes and hearts or angry reacts, depending on the for/against list you’re building.
    4. Open Excel, paste special, just “values.” This strips out all the HTML and leaves rows of just names
    5. In the voter registration database, filtered to those that voted in the last gubernatorial election, CONCAT first name, space, last name.
    6. In your microtarget list, we need to standardize the names to match the voter registration database.  Text-to-columns to break each part of their name into a separate column.
    7. Throw out middle names and CONCAT back into first name, space, last name in one cell.
    8. Now that everything is standardized, VLOOOUP your microtarget list against the voter registration list.
    9. I got an exact match with ~275 people or 53% that liked a piece of local-issue political content who also voted in the past gubernatorial election.

    When we make 3 major campaign issues, it’s kind of bland, general, often intellectual, and not relevant to each voter’s personal passionate issue(s).  By using microtargeting lists, we can communicate in a way that really excites voters and makes them feel a sense of shared values and awareness that hopefully translates into votes on election day.  Still do the major issues for public consumption, just also microtarget people individually.


    Fund-raising Tools

    • We are vetting the tools available.  As we find good solution, we will add them here.

    Campaign Support Staff Recommendations

    • Kevin Karnakowski -This email address is being protected from spambots. You need JavaScript enabled to view it.


    • What, are we in the 2010's?  Kidding, of course. As we find books we can recommend, we will add them here.

  • Chairs Message - Moving the Torch Forward - Elections 2021

    Hello all

    This is your friendly state chair, writing today to let you know what we have cooking for this upcoming year. This is one of a series of messages I'll be posting, so keep your eyes peeled.

    Election 2021

    The eyes of the nation will turn to NJ and VA this coming year, as we are the only states with elections. So far, only one team of candidates has declared themselves for the nomination for Governor and Lt Governor, but the year is still young.

    In anticipation of multiple candidates asking for the nomination, the State board is working to secure a broadcast partnership with local news sources to allow the whole population of NJ to see and hear our candidates before we party members make our choice at the State Convention.

    If you have any interest in running for office, for Governor, Lt Governor or for the Assembly or a local race, follow the link below and start the process.


    Since the election, we have already received 7 inquiries of passionate people who want to run for office. Our goal is to have at least 1 person running for Assembly in every Legislative district. Your name could be on the ballot in 2021, all you have to do is reach out to start the process.


    Taking the Fight to Trenton

    Often we are asked 'What has the party done recently?'
    To answer that question, we have established a Political Affairs Committee which is being led by our own Mike Rufo.

    The goal of the PA Committee is simple: bring lobbyist pressure to the halls of Trenton to support good bills and help defeat bad bills.

    This will take effort and money to accomplish. If you would like to aid with the work, me at the email below.

    This email address is being protected from spambots. You need JavaScript enabled to view it.

    Final Thought

    It is my immense pleasure to work for you as chair of this party, but I and the state board cannot do this alone. We need talented and passionate people like you to get involved and help us save our state from the statists.

    Please consider donating your time, or donating you money to help the cause.

    If you ever need anything, just let me know.

    -Dan Krause
    Chair - NJLP

    This email address is being protected from spambots. You need JavaScript enabled to view it.