What you should have ready before you publicly launch your campaign and a  downloadable checklist

Online Resources

Training videos

Best Practices

Kyle O’Donnell has provided this advice for Candidates: 

Liberty friends, I built a process to build your own microtargeting lists, in preparation for the upcoming election cycle and wanted to share it with you all

  1. Begin with your voter registration database and a large county or regional FB group with that has political content.  I bought mine from the county board of elections.
  2. Find a post that has hundreds or thousands of engagement for an issue/topic you want to microtarget voters with OR avoid talking about certain issues.
  3. Highlight all the likes and hearts or angry reacts, depending on the for/against list you’re building.
  4. Open Excel, paste special, just “values.” This strips out all the HTML and leaves rows of just names
  5. In the voter registration database, filtered to those that voted in the last gubernatorial election, CONCAT first name, space, last name.
  6. In your microtarget list, we need to standardize the names to match the voter registration database.  Text-to-columns to break each part of their name into a separate column.
  7. Throw out middle names and CONCAT back into first name, space, last name in one cell.
  8. Now that everything is standardized, VLOOOUP your microtarget list against the voter registration list.
  9. I got an exact match with ~275 people or 53% that liked a piece of local-issue political content who also voted in the past gubernatorial election.

When we make 3 major campaign issues, it’s kind of bland, general, often intellectual, and not relevant to each voter’s personal passionate issue(s).  By using microtargeting lists, we can communicate in a way that really excites voters and makes them feel a sense of shared values and awareness that hopefully translates into votes on election day.  Still do the major issues for public consumption, just also microtarget people individually.


Fund-raising Tools

  • We are vetting the tools available.  As we find good solution, we will add them here.

Campaign Support Staff Recommendations

  • Kevin Karnakowski - This email address is being protected from spambots. You need JavaScript enabled to view it.


  • What, are we in the 2010's?  Kidding, of course. As we find books we can recommend, we will add them here.

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